What does a website do that Facebook can't?
- Get you found on Google. When someone searches for what you do and where, they're shown websites and Google Business Profiles. A Facebook page rarely ranks well for those searches.
- Belong to you. Facebook can change its rules, its layout or how many people see your posts whenever it likes. Your website is yours.
- Explain things properly. Services, prices, areas covered and answers to common questions, all organised the way you want.
- Look established. A proper website and a business email address tell customers you're here for the long run.
- Work for people who aren't on Facebook. Not everyone is, and some won't log in just to find your phone number.
So is Facebook a waste of time?
Not at all. It's good for showing recent work, sharing news and keeping in touch with existing customers. It just works best pointing people to your website, not replacing it.
How do they work together?
- Your website answers the "who, what, where and how much" questions.
- Your Google Business Profile gets you on the map for local searches.
- Social media keeps you in people's minds between jobs.
Each one links to the others, and your name, address and phone number match on all of them.
Isn't a website expensive?
It doesn't have to be. Our websites are £0 upfront and £99 a month, with hosting, edits, support and Google Business Profile setup included. Read our guide to what a small business website costs, or see our pricing.
And if keeping up with social media is the bit you dread, the reviews and social tools in LeadWyze let you schedule posts in one go.