What are the five pages most businesses need?
- Home: says what you do, where, and for whom, in the first few seconds. Then it points people to the right next step.
- Services: explains exactly what you offer, in the words your customers use, not industry jargon.
- About: why you, not the business down the road. Real details beat "passionate about quality".
- Contact: phone, email, a short form and the areas you cover. Make it impossible to get stuck.
- One more that earns its place: pricing, a portfolio, reviews or a page for your most important service.
When should you add more pages?
When there's something new to say that a customer would search for. The most useful extra pages are usually:
- One page per main service. "Boiler repair" and "bathroom fitting" are different searches, so they deserve different pages.
- One page per main area, if you serve several towns. Each must have genuinely local content, not the same text with the town name swapped.
- A blog or advice section, answering the questions customers ask you every week.
Can a website have too many pages?
Yes, if they're thin. Twenty near-identical pages with two sentences each won't help you rank and can actively hurt you. Google's guidelines warn against thin and doorway pages. Five good pages beat twenty weak ones every time.
What about one-page websites?
A single scrolling page can look lovely, but it can only really rank for one thing. If you want to be found for several services or areas, you need separate pages for them.
How many pages come with our websites?
Our Signature website includes five hand-coded pages for £99 a month, with nothing to pay upfront. Need more? Tell us and we'll work out a monthly package that fits. See the pricing page for everything that's included.