What needs to be on the homepage?
- What you do and where, in one line at the top. "Plumbing and heating across Chesterfield and Sheffield" beats "Quality you can trust".
- A phone number you can tap, visible straight away on mobile.
- A short enquiry form, for people who'd rather not ring.
- Proof: a few reviews and photos of real work, near the top.
Why does every service need its own page?
Because customers search for specific jobs. Someone with a leaking tap searches for "plumber near me", while someone planning a new bathroom searches for "bathroom fitter Chesterfield". A separate page for each main service gives you a chance at each search, and tells the customer straight away that you do exactly what they need.
How do I show which areas I cover?
List the towns and villages you work in, in plain text on the page. If you cover a few larger towns, give each one its own page with genuinely local content. Keep your service area on your Google Business Profile the same as on your website.
What proof do customers look for?
- Photos of real jobs. Your own work, not stock photos of a smiling man holding a spanner.
- Genuine reviews, ideally linked to your Google profile.
- Qualifications and memberships that matter in your trade, such as Gas Safe registration for gas work, with your registration number.
- Insurance and guarantees, stated clearly.
What should a trade website not have?
Auto-playing videos, slow sliders, pop-ups the second the page loads, and walls of text about your "commitment to excellence". Your customer is often standing in a puddle. Make it quick.
Got an example?
Have a look at the site we built for Chris Ayres Plumbing & Building, or browse more of our work. If you want follow-ups and reminders handled automatically too, that's what LeadWyze is for.